Solution
- Providing comprehensive information for job seekers including TOEIC-related information, domestic companies’ TOEIC utilization status, and job postings
- Strengthening interest-generating content by utilizing TOEIC and employment-related infographics and survey events
- Improving favorability and trust in the brand channel by providing timely informational content for key target audiences including job seekers and working professionals
Results
- Expanding visitor targets beyond TOEIC learners to include university/graduate students and working professionals
: As of March 2024, visitors aged 19–24 at 28.5%, ages 25–29 at 27%
- Increasing channel engagement through survey events and follower participation events
: Based on the February 2024 survey: 1,851 total participants and 693 comments
- Recording higher follower counts and page views compared to competitors
: Tistory monthly average page views: 53,528
: Naver Post followers exceeded 10,000
