피알원

Solution

- Integrated media and online channel strategy: Implementing a transmedia strategy in response to changes in the media landscape
- K-Content export strategy: Advancing process-driven PR to maximize utilization of existing export-related momentum (strengthening storytelling)
- Integrated PR strategy by genre: Securing messaging leadership as Korea’s only content IP specialist institution and expanding public awareness of IP importance

Results

- An average of 86 article placements; press release placements up 27%; key media placement rate up 21%; institutional coverage in key print media up 10%
- YouTube subscribers up 14% and content views up 183%; Instagram followers up 21% and content impressions up 160%
- Information volume linked with core keyword (K-Content) up 75%; keyword share ranking up 3 places (2022: 6th → 2023: 3rd)
- KOCCA + K-Culture linked keyword information volume up 232%; keyword share ranking up 8 places (2022: 16th → 2023: 8th)
- Won Excellence Award in Public Brand Campaign Category at the ‘1st Korea Public Brand Awards’
- Won Minister of Culture, Sports and Tourism Award – SNS Sector at the ‘33rd Korea Communication Grand Prize’