Korea Centers for Disease Control&Prevention > PORTFOLIO

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피알원


Korea Centers for Disease Control&PreventionIntegrated Marketing Communication PR

<h5>Solution</h5>
- Design and operation of overseas infectious diseases prevention campaigns<br />
- Finding a campaign ambassador and creation and release of campaign videos<br />
- Launching and operation of a campaign microsite and the official blog<br />
- Co-Operation of on and off-line travel fairs and joint-campaigns with online bookstores<br />
- Recruitment of students ambassadors and creation of viral content<br />
- Production of media and broadcasting ads and offline marketing POSM

Solution
- Design and operation of overseas infectious diseases prevention campaigns
- Finding a campaign ambassador and creation and release of campaign videos
- Launching and operation of a campaign microsite and the official blog
- Co-Operation of on and off-line travel fairs and joint-campaigns with online bookstores
- Recruitment of students ambassadors and creation of viral content
- Production of media and broadcasting ads and offline marketing POSM


<h5>Results</h5>
- The public’s awareness on prevention of overseas infectious diseases and curbing efforts to prevent the spread of the diseases was improved<br />
- Ads for CATV, multivision of airports, social media and YouTube were created and recorded 3 million views in total<br />
- Microsite visits posted above 20,000<br />
- Overseas infectious diseases were exposed as some of the top search words on portals

Results
- The public’s awareness on prevention of overseas infectious diseases and curbing efforts to prevent the spread of the diseases was improved
- Ads for CATV, multivision of airports, social media and YouTube were created and recorded 3 million views in total
- Microsite visits posted above 20,000
- Overseas infectious diseases were exposed as some of the top search words on portals




Contact
  • Managing Director, Lim Nae-hyeong

    PR consulting for various organizations such as KOICA, Nuclear Safety and Security Commission, Epson Korea and Korea Land & Housing Corporation
    nychris@prone.co.kr

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