Korea Centers for Disease Control&PreventionIntegrated Marketing Communication PR
Solution
- Design and operation of overseas infectious diseases prevention campaigns
- Finding a campaign ambassador and creation and release of campaign videos
- Launching and operation of a campaign microsite and the official blog
- Co-Operation of on and off-line travel fairs and joint-campaigns with online bookstores
- Recruitment of students ambassadors and creation of viral content
- Production of media and broadcasting ads and offline marketing POSM
Results
- The public’s awareness on prevention of overseas infectious diseases and curbing efforts to prevent the spread of the diseases was improved
- Ads for CATV, multivision of airports, social media and YouTube were created and recorded 3 million views in total
- Microsite visits posted above 20,000
- Overseas infectious diseases were exposed as some of the top search words on portals
Contact
Managing Director, Lim Nae-hyeong
PR consulting for various organizations such as KOICA, Nuclear Safety and Security Commission, Epson Korea and Korea Land & Housing Corporation
nychris@prone.co.kr
