Korea Centers for Disease Control and Prevention (2016–2018)Integrated Marketing PR
Solution
- Planned and ran an overseas infectious disease prevention campaign, including recruiting a campaign ambassador and distributing video content
- Launched and operated the official campaign microsite and blog
- Ran joint campaigns with online and offline travel fairs and online bookstores
- Operated a university student supporters program and produced viral content
- Executed press and broadcast publicity and produced offline collateral
Results
- Improved public awareness of preventing overseas infectious diseases and their spread
- Produced advertising assets for cable TV, airport digital signage, YouTube, and social media, reaching over 3 million views in total
- Drew over 20,000 microsite visitors
- Campaign content ranked top of portal search results for key overseas infectious disease terms
PR consulting for various organizations such as KOICA, Nuclear Safety and Security Commission, Epson Korea and Korea Land & Housing Corporation
nychris@prone.co.kr
