Solution
- Organizing history-themed and Ground Forces Festival-linked PR campaigns and the R.O.K.A. Trail Running Competition to expand public communication alongside soldiers
- Conducting image and credibility opinion surveys timed to major Army-related issues and delivering annual big data analysis reports
- Providing performance-based customized reports through Army SNS channel analysis
Results
- Total 1,770 participants in the Yongsan Station on-site campaign; YouTube subscribers increased by 1,100
- Results of the 1st R.O.K.A. Trail Running Competition:
1) Recruitment: Early close at 1,024 general public registrants (competition ratio: 7.3:1)
2) Event concluded with 0% incident rate
3) Overall participant satisfaction rate of approximately 95%+
#ArmyHeadquarters #ROKArmy #ROKATrailRunningCompetition #PRStrategyConsulting #ComprehensivePR
