피알원

Solution

- Identifying compelling press angles and core PR keywords that authentically reflect the brand’s assets and heritage
- Developing targeted PR content to amplify key milestones, including franchise business expansion and the brand’s 40th Anniversary of Korea Entry
- Cultivating favorable media relationships through journalist meetings and media briefings
- Implementing proactive measures to address potential crisis issues, with structured follow-up responses

Results

- Effectively communicated the brand’s enduring originality and core assets through diverse media materials and consistent PR activity
- Built stronger brand understanding and positive media relationships through proactive journalist engagement