Solution
- Developing strategic messages for Incheon Airport as Korea’s representative airport and effectively delivering them to the public through social media
- Implementing integrated marketing communications targeting citizens and travelers to enhance brand awareness and foster favorable public sentiment
![<h5>Results</h5>
- Achieved 93.1% in Incheon Airport brand comprehensive evaluation; won Grand Prize in Public Enterprise Category at the 18th Korea Communication Awards (Korea Social Media Award) and Korea Internet Communication Award<br />
- [Campaign] Strengthened positive image and emotional bond with Incheon Airport through social contribution campaigns including stray dog adoption and senior citizen support<br />
- [SNS Channel] Produced public-friendly content utilizing employeefluencers, web entertainment, trends/memes, and SEO-optimized operations, resulting in 30,000+ total SNS subscriber increase<br />
- [Supporters] Improved approachable brand image and achieved 800%+ total views increase through a supporters program actively reflecting MZ generation trends<br />](http://prone.co.kr/data/file/portfolio_en/2944341446_JsT6QmPD_a41e05e9136580b121b39aab57774670dbf54b89.jpg)
Results
- Achieved 93.1% in Incheon Airport brand comprehensive evaluation; won Grand Prize in Public Enterprise Category at the 18th Korea Communication Awards (Korea Social Media Award) and Korea Internet Communication Award
- [Campaign] Strengthened positive image and emotional bond with Incheon Airport through social contribution campaigns including stray dog adoption and senior citizen support
- [SNS Channel] Produced public-friendly content utilizing employeefluencers, web entertainment, trends/memes, and SEO-optimized operations, resulting in 30,000+ total SNS subscriber increase
- [Supporters] Improved approachable brand image and achieved 800%+ total views increase through a supporters program actively reflecting MZ generation trends
#IncheonAirport #BrandCampaignManagement #SNSChannelManagement #SupportersProgram #DigitalPR #PublicInstitution #PublicCorporation
![<h5>Results</h5>
- Achieved 93.1% in Incheon Airport brand comprehensive evaluation; won Grand Prize in Public Enterprise Category at the 18th Korea Communication Awards (Korea Social Media Award) and Korea Internet Communication Award<br />
- [Campaign] Strengthened positive image and emotional bond with Incheon Airport through social contribution campaigns including stray dog adoption and senior citizen support<br />
- [SNS Channel] Produced public-friendly content utilizing employeefluencers, web entertainment, trends/memes, and SEO-optimized operations, resulting in 30,000+ total SNS subscriber increase<br />
- [Supporters] Improved approachable brand image and achieved 800%+ total views increase through a supporters program actively reflecting MZ generation trends<br />](http://prone.co.kr/bbs/view_image.php?bo_table=portfolio_en&fn=2944341446_JsT6QmPD_a41e05e9136580b121b39aab57774670dbf54b89.jpg)
