Hotels Combined > PORTFOLIO

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Hotels CombinedMedia Relations

<h5>Solution</h5>
- The message ‘Global hotel search engine’ was developed to show Hotels Combined is the iconic booking site of its kind<br />
- Data-based materials should be developed to highlight the importance of global DB and the brand identity<br />
- Hotels suitable for each season and issues should be introduced. Its coverage and exposure should be expanded by diversifying content through various efforts such as creating infographics<br />
- The brand’s strengths and vision should be presented during interviews with CEOs of global corporations once they visit Korea

Solution
- The message ‘Global hotel search engine’ was developed to show Hotels Combined is the iconic booking site of its kind
- Data-based materials should be developed to highlight the importance of global DB and the brand identity
- Hotels suitable for each season and issues should be introduced. Its coverage and exposure should be expanded by diversifying content through various efforts such as creating infographics
- The brand’s strengths and vision should be presented during interviews with CEOs of global corporations once they visit Korea


<h5>Results</h5>
- With the continuous development of publicity every month, media exposure has increased 20-fold<br />
- The brand was exposed in major daily newspapers and on Naver in the travel section, boosting its brand recognition and consumer favorability<br />
- According to a survey conducted by a travel-specialized newspaper, the brand is No.1 among hotel booking sites, in terms of brand recognition and consumer preference<br />
- The brand’s name Hotels Combined was exposed in articles resulting more media channels reporting the brand

Results
- With the continuous development of publicity every month, media exposure has increased 20-fold
- The brand was exposed in major daily newspapers and on Naver in the travel section, boosting its brand recognition and consumer favorability
- According to a survey conducted by a travel-specialized newspaper, the brand is No.1 among hotel booking sites, in terms of brand recognition and consumer preference
- The brand’s name Hotels Combined was exposed in articles resulting more media channels reporting the brand




Contact
  • Director, Cho Soo-yeon

    Risk management and PR consulting for various companies such as Musinsa, Andar, LG Household & Health Care, Eider, Donginbi, Megabox, Sulbing, CJ Hatban Cooked Rice, Olive Young and Hanwha Life Insurance
    soo@prone.co.kr

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