피알원

Solution

- The most preferred foreign car among those in their 20s and 30s, BMW
- Digital sales communication programs, targeting millennials as the main target
- Through strategic operation of social media channels and online ads, digital contact points of Handok Motors should be solidified in the untact market

Results

- A digital marketing channel was designed to provide car information
- New vehicles’ photo images, videos, test-drive content and other types of digital content were created for sales
- Its brand management should be highlighted to differentiate the brand from other dealers