Handok Motors > PORTFOLIO

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Handok MotorsIntegrated Marketing Communication PR

<h5>Solution</h5>
- The most preferred foreign car among those in their 20s and 30s, BMW<br />
- Digital sales communication programs, targeting millennials as the main target<br />
- Through strategic operation of social media channels and online ads, digital contact points of Handok Motors should be solidified in the untact market

Solution
- The most preferred foreign car among those in their 20s and 30s, BMW
- Digital sales communication programs, targeting millennials as the main target
- Through strategic operation of social media channels and online ads, digital contact points of Handok Motors should be solidified in the untact market


<h5>Results</h5>
- A digital marketing channel was designed to provide car information<br />
- New vehicles’ photo images, videos, test-drive content and other types of digital content were created for sales<br />
- Its brand management should be highlighted to differentiate the brand from other dealers

Results
- A digital marketing channel was designed to provide car information
- New vehicles’ photo images, videos, test-drive content and other types of digital content were created for sales
- Its brand management should be highlighted to differentiate the brand from other dealers





Contact
  • Director, Park So-yeon

    PR consulting for various companies such as KB Kookmin Card, Paradise Group, Handok Motors, NH Investment & Securities and Paradise Hotel Busan
    psy@prone.co.kr

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