Solution
- Maximizing core target engagement through high-involvement content planning and production based on trend, seasonal, and operational data
- Establishing a premium and trendy brand identity by transitioning to a high-quality visual feed centered on sensory mood and lifestyle aesthetics
- Strengthening consumer awareness and immersion through typography video production for recurring campaigns and original content created in collaboration with professional models
- Maximizing sales performance through Naver Brand Search Ads reflecting daily issues and strategic Meta ad operations
![<h5>Results</h5>
- [Content Performance] Significant expansion of brand awareness <br />
: Impressions increased by 460% and reach grew by 894%, achieving overwhelming expansion of content-driven brand awareness (Impressions: 4.85M → 27.14M / Reach: 3.07M → 30.53M) <br />
: Video content views expanded from a maximum of 260K (2023) to 420K (2024, +62%) <br />
- [Ad Performance] Expanded effective touchpoints and improved efficiency <br />
: Monthly average impressions grew from 650K to 3.2M+ (max. 7.6M), and reach from 540K to 2.98M+ (max. 7M), achieving 5–10x growth and dramatically expanding effective in-platform touchpoints <br />
: Link clicks increased by over 78%, and total website Unique Visitors grew by over 70% <br />
- [Sales Performance] Expanded tangible sales contribution <br />
: Total estimated GMV generated through ads and outlinks increased by 37%, confirming strong sales potential <br />
- [Outlink Performance] Secured conversion via non-paid channels <br />
: Monthly average outlink purchasing customers increased by 20%, achieving effective purchase conversion through non-paid channels <br />
: Outlink conversion rate (CR) more than doubled, rising from an average of approx. 1% to a peak of 2.5%](http://prone.co.kr/data/file/portfolio_en/thumb-2944341446_Jx43cZUH_984714ffc3e77094907663a5a587a3e8bd374a68_1920x3413.png)
Results
- [Content Performance] Significant expansion of brand awareness
: Impressions increased by 460% and reach grew by 894%, achieving overwhelming expansion of content-driven brand awareness (Impressions: 4.85M → 27.14M / Reach: 3.07M → 30.53M)
: Video content views expanded from a maximum of 260K (2023) to 420K (2024, +62%)
- [Ad Performance] Expanded effective touchpoints and improved efficiency
: Monthly average impressions grew from 650K to 3.2M+ (max. 7.6M), and reach from 540K to 2.98M+ (max. 7M), achieving 5–10x growth and dramatically expanding effective in-platform touchpoints
: Link clicks increased by over 78%, and total website Unique Visitors grew by over 70%
- [Sales Performance] Expanded tangible sales contribution
: Total estimated GMV generated through ads and outlinks increased by 37%, confirming strong sales potential
- [Outlink Performance] Secured conversion via non-paid channels
: Monthly average outlink purchasing customers increased by 20%, achieving effective purchase conversion through non-paid channels
: Outlink conversion rate (CR) more than doubled, rising from an average of approx. 1% to a peak of 2.5%
#GSSHOP #Branding #eCommerce #PerformanceMarketing #MetaAds #NaverAds #SalesContent
![<h5>Results</h5>
- [Content Performance] Significant expansion of brand awareness <br />
: Impressions increased by 460% and reach grew by 894%, achieving overwhelming expansion of content-driven brand awareness (Impressions: 4.85M → 27.14M / Reach: 3.07M → 30.53M) <br />
: Video content views expanded from a maximum of 260K (2023) to 420K (2024, +62%) <br />
- [Ad Performance] Expanded effective touchpoints and improved efficiency <br />
: Monthly average impressions grew from 650K to 3.2M+ (max. 7.6M), and reach from 540K to 2.98M+ (max. 7M), achieving 5–10x growth and dramatically expanding effective in-platform touchpoints <br />
: Link clicks increased by over 78%, and total website Unique Visitors grew by over 70% <br />
- [Sales Performance] Expanded tangible sales contribution <br />
: Total estimated GMV generated through ads and outlinks increased by 37%, confirming strong sales potential <br />
- [Outlink Performance] Secured conversion via non-paid channels <br />
: Monthly average outlink purchasing customers increased by 20%, achieving effective purchase conversion through non-paid channels <br />
: Outlink conversion rate (CR) more than doubled, rising from an average of approx. 1% to a peak of 2.5%](http://prone.co.kr/bbs/view_image.php?bo_table=portfolio_en&fn=2944341446_Jx43cZUH_984714ffc3e77094907663a5a587a3e8bd374a68.png)
