Solution
- Strengthening corporate identity as a leader in future science and technology by emphasizing the connection between Gradient and its affiliates
- Introducing Gradient’s and its subsidiaries’ key businesses through diverse media relations activities including photo sessions and interviews
- Diversifying media relations across sectors—mid-sized businesses, IT, and biotech—to establish recognition as a key industry source
Results
- Achieved an average of 18.5 press placements per press release through expanded target media coverage
- Increased consumer awareness through photo sessions held at the launch and product releases of the health functional food brand
- Secured CEO feature interviews in major outlets including Hankook Ilbo and Seoul Economic Daily, on U.S. industrial park development—a core initiative of subsidiary iMarketKorea
