Solution
- Publicized progress across the COVID-19 business and wide-ranging open innovation initiatives
- Presented future growth potential and vision through CEO interviews grounded in results such as the return to profitability
- Surfaced a strong first-quarter earnings announcement and tangible export results
- Sustained key messaging on earnings and growth potential
Results
- Established an identity as a diagnostics company clearly differentiated from competitors
- Generated 250 articles in three months, claiming the "integrated diagnostics platform" keyword
- Contributed to positive investor sentiment: share price up approximately 40% in three months (KRW 7,810 on April 9 → KRW 10,900 on July 3)
