Solution
- Developed content addressing the overall industry landscape, AI technology integration cases, and future direction as the market leader in diagnostic testing
- Proactively identified key medical industry issues and pitched targeted or seasonally relevant articles to appropriate media
- Communicated the foundation's unique differentiators through interviews and columns with key figures (chairman and specialists)
Results
- Drove strategic PR activities capturing media and public attention through diversified angles — including interviews and columns beyond simple press releases — securing substantial coverage that effectively conveyed the foundation's achievements and goals
- Gained a competitive PR edge by timely introducing diagnostic testing services tied to health issues and seasonal trends of high consumer interest
- Through active media management, successfully secured on-site event coverage and smoothly pitched articles whenever annual issues arose within the foundation
Enhancing public and media awareness and understanding as Korea's first specialized diagnostic testing medical institution
