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EiderMedia Relations

<h5>Solution</h5>
- The PR message that Eider is a sophisticated and trendy outdoor apparel brand based on its expertise and technology should be delivered to consumers<br />
- Using not just flagship products but also marketing issues, a variety of content should be created to expand the brand’s media PR activities in quality and quantity<br />
- Through continuous monitoring, the latest trend should be identified and proactive designing and planning should be suggested<br />
- The unique selling points of products should be covered in media to draw consumers’ attention, leveraging social and seasonal trends<br />
- By building favorable relationships with the media, the brand’s positive image and people’s understanding of the brand should be enhanced

Solution
- The PR message that Eider is a sophisticated and trendy outdoor apparel brand based on its expertise and technology should be delivered to consumers
- Using not just flagship products but also marketing issues, a variety of content should be created to expand the brand’s media PR activities in quality and quantity
- Through continuous monitoring, the latest trend should be identified and proactive designing and planning should be suggested
- The unique selling points of products should be covered in media to draw consumers’ attention, leveraging social and seasonal trends
- By building favorable relationships with the media, the brand’s positive image and people’s understanding of the brand should be enhanced


<h5>Results</h5>
- During the 18 months of media marketing, there were 155 cases of media coverage and 11 news articles each month on average<br />
- Focused coverage of seasonal products such as ice-related products in summer and down jackets in winter should be secured, while establishing its brand image as a leader in the industry<br />
- The brand recognition among consumers and media should be strengthened as the company establish its brand image as a trend-setter in the industry<br />
- The company was depicted as an iconic brand in the industry in articles and as its actual products were mentioned in the articles, the coverage impact showed a significant boost

Results
- During the 18 months of media marketing, there were 155 cases of media coverage and 11 news articles each month on average
- Focused coverage of seasonal products such as ice-related products in summer and down jackets in winter should be secured, while establishing its brand image as a leader in the industry
- The brand recognition among consumers and media should be strengthened as the company establish its brand image as a trend-setter in the industry
- The company was depicted as an iconic brand in the industry in articles and as its actual products were mentioned in the articles, the coverage impact showed a significant boost




Contact
  • Director, Cho Soo-yeon

    Risk management and PR consulting for various companies such as Musinsa, Andar, LG Household & Health Care, Eider, Donginbi, Megabox, Sulbing, CJ Hatban Cooked Rice, Olive Young and Hanwha Life Insurance
    soo@prone.co.kr

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