피알원

Solution

- Design and operation of digital campaigns to boost visits to Ocean World, Vivaldi Park, and Snowy Land
- Content development using key buying factors and selection of media channels considering consumer-preferred information channels
- Delivery and spread of marketing content and ‘How to use’ videos that show vivid field-experience
- Content creation co-working with social media influencers including YouTube creators
- Brand search, search keywords and display ads for expansion of information contact points
- Design, development and operation of a microsite for broadened brand information contact points and easier buying processes

Results

- Among major brand search keywords, Daemyung TP&E was No.1 during the summer and winter season
- Digital content exposure was beyond 200 million times, with over 30 million views
- The official Facebook page and Instagram account were created, leading the brand to become No.2 channel in the relevant industry in terms of followers