- Set promotion concepts and appeal points tailored to each product, and developed planned article angles to amplify product buzz
- Expanded product awareness and generated authentic reviews through partnerships with influential influencers and online cafes/communities, driving consumer trust
Results
- Built positive media relationships and secured stable media coverage
- Maximized campaign effectiveness and generated strong viral impact through a diverse program mix
- Secured numerous content pieces reaching core target audiences through partnerships with highly engaged instant rice content creators and online communities
Risk management and PR consulting for various companies such as Musinsa, Andar, LG Household & Health Care, Eider, Donginbi, Megabox, Sulbing, CJ Hatban Cooked Rice, Olive Young and Hanwha Life Insurance
soo@prone.co.kr
