- Pitched Beksul brand story articles timed with the official rebranding announcement and brand film release
- Ran new media and design trade publication advertising to generate buzz around the brand film and BI
- Promoted products and communicated key features through partnerships with high-traffic content channels and influencers
- Expanded product trial opportunities by running sampling programs in targeted cafes/communities and producing planned seeding sets
Results
- Spread the rebranding news by showcasing Beksul's journey from its origins as a culinary brand that has grown alongside Korean food culture
- Increased rebranding awareness among the core target audience (ages 25–35)
- Contributed to sales growth and online buzz through strategic, multifaceted PR activities for key products
Risk management and PR consulting for various companies such as Musinsa, Andar, LG Household & Health Care, Eider, Donginbi, Megabox, Sulbing, CJ Hatban Cooked Rice, Olive Young and Hanwha Life Insurance
soo@prone.co.kr
