피알원

Solution

- Conducting proactive media relations activities utilizing ChildFund Korea’s diverse annual activities including children-related programs, campaigns, and MOU signings
- Establishing ChildFund Korea’s program direction and messaging through consistent and precise use of terms such as ‘child welfare institution,’ ‘independent living-ready youth,’ and ‘family caregiving children’
- Increasing the value of materials by developing articles containing meaningful information including concrete data, rather than simple fact-centered descriptive articles

Results

- Communicating ChildFund Korea’s diverse activities at the forefront of children’s rights protection, contributing to solidifying its image as Korea’s leading child welfare institution and raising program awareness
- Reinforcing ChildFund Korea’s distinctive professional and trend-forward image through press releases utilizing detailed data such as children-targeted surveys and research materials