Solution
1. Cammsys aimed to become Korea’s iconic camera module company through strategic publicity
- Any quantifiable data should be analyzed in various ways. And the key message for broadcasting channels is that Cammsys is full of potential. And KBS special program, Joonggyeonmanri, a TV show introducing Korea’s SMEs covered Cammsys for 20 minutes
- Often staying stable and sustainable is the major challenge for SMEs. But Cammsys regards such a challenge as an opportunity for change and advancement. Based on this spirit, the brand is engaging in many interviews to strengthen its iconic PI
2. To secure its position as a company that can produce small-sized EVs
- Small-sized EV model, CEVO-C related pitching should be carried out. Also, in major events in the auto industry such as Seoul Motor Show, Yeonggwang E-mobility Expo, press conferences should be held
- A variety of marketing content including test-drive videos that can maximize communication with consumers should be created and exposed to more people so that the company can strengthen its position as a B2C company
Results
- Every year, year-on-year coverage increases more than 50%
- The share of exposure in major media channels accounts for 41% of the total exposure
- KPI of the press conference doubled, successfully building deepened relations with various media channels
- Its exposure rate related to the new auto industry reached 83% and article coverage amounted to 569 cases
