AXA General Insurance > PORTFOLIO

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AXA General InsuranceOperation of digital channels

<h5>Solution</h5>
- The corporate recognition of AXA General Insurance was boosted by operating its brand channels on Facebook and Instagram, creating content targeting younger people<br />
- Professional writers were gathered to make the blog and postings channels for information by producing top-notch content, strengthening customer contact points and providing information<br />
- Keeping up with a trend where many consumers use target channels of corporations, AXA General Insurance’s YouTube channel was redesigned and its brand content was upgraded

Solution
- The corporate recognition of AXA General Insurance was boosted by operating its brand channels on Facebook and Instagram, creating content targeting younger people
- Professional writers were gathered to make the blog and postings channels for information by producing top-notch content, strengthening customer contact points and providing information
- Keeping up with a trend where many consumers use target channels of corporations, AXA General Insurance’s YouTube channel was redesigned and its brand content was upgraded


<h5>Results</h5>
- Facebook fans increased 17% and Instagram followers rose by 415% as of late 2019<br />
- PV KPI of its blog recorded 101% while surpassing 383% of its post PV as of late 2019<br />
- Blog friends doubled as of late 2019 compared to when the blog wasn’t operated

Results
- Facebook fans increased 17% and Instagram followers rose by 415% as of late 2019
- PV KPI of its blog recorded 101% while surpassing 383% of its post PV as of late 2019
- Blog friends doubled as of late 2019 compared to when the blog wasn’t operated





Contact
  • Managing Director, Chae Jae-eun

    PR consulting for various companies such as LEGO Korea, Standard Chartered Korea, LG Hausys, AXA General Insurance, Hyundai Livart Furniture
    jenny@prone.co.kr

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