피알원

Solution

- To reinforce recognition as a ‘Global Comprehensive Non-Life Insurer,’
consistently communicated the variety and utility of long-term insurance products through planned PR reflecting seasonal and social trends
- By identifying story opportunities linked to products, services, CSR activities, surveys, and AXA Group global reports,
maintained a stable year-round PR agenda even in an environment where new issues are inherently limited in the financial and insurance sector
- Built a leading insurer image in traffic safety and CSR through driver traffic safety awareness surveys and ESG communications

Results

- Consistently achieved 1,300+ media placements per year backed by strong media relationships
- Maintained Tier 1–2 media share at 40%+, securing a stable placement structure centered on high-influence outlets
- Provided quality content even during off-peak periods through trend-driven planned PR, establishing a positive brand image