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AXA General InsuranceDigital Channel Operations

<h5>Solution</h5> - YouTube (Well-Made Content Channel): Created product information content to build and strengthen the image of an insurance expert<br /> - Instagram (Visual Branding Channel): Produced visually-driven content to enhance brand affinity<br /> - Blog (Information Channel): Developed tailored content reflecting customer needs to boost credibility<br />

Solution
- YouTube (Well-Made Content Channel): Created product information content to build and strengthen the image of an insurance expert
- Instagram (Visual Branding Channel): Produced visually-driven content to enhance brand affinity
- Blog (Information Channel): Developed tailored content reflecting customer needs to boost credibility


<h5>Results</h5> - YouTube followers up 30%, Instagram followers up 29% (2022)<br /> - Views for planned YouTube content increased by 114% (2022)<br />

Results
- YouTube followers up 30%, Instagram followers up 29% (2022)
- Views for planned YouTube content increased by 114% (2022)




#AXAGeneralInsurance #InsuranceProducts #DigitalChannel #BrandContent
Contact
  • Managing Director, Cho Yeon-woo

    PR consulting for various companies such as Samsung, P&G, SK telecom, AXA General Insurance, MSD Korea, CJ CheilJedang
    foxcow@prone.co.kr

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