피알원

Solution

- Designing a brand storytelling structure combining worker experience, on-site insights, and industrial safety context
- Securing high-quality content including feature articles and interviews through media meetings and pitching activities to enhance brand credibility
- Amplifying brand issue dissemination through media selection and message strategy design tailored to target audience and issue characteristics

Results

- Expanding the proportion of feature and exclusive articles beyond brief mentions, strengthening brand understanding and credibility
- Increasing frequency of Arkerd being cited as a representative case in articles on the industrial, on-site, and workwear markets
- Establishing brand awareness through year-round cumulative story exposure rather than short-term placements
- Improving brand issue dissemination efficiency centered on new media and digital content, recording 1.5M+ cumulative views and reach