Solution
- Proactively identifying and developing positive issues and content by utilizing core PR assets targeting major general, economic, and trade publications
- Developing high-quality PR content including press releases, feature articles, and interviews to disseminate positive PR issues
- Selecting potential crisis issues in the financial industry and establishing media Q&A and response guidelines accordingly
- Maximizing coverage through strengthened relationships with journalists covering the secondary financial sector (capital/savings banks) and maintaining favorable relationships
Results
- Building and reinforcing positioning as a company that prioritizes customer value and ethical management while fulfilling environmental and social responsibilities, through strategic publicity and close journalist follow-up
- Achieving in-depth and substantive content exposure through executive and team leader-level interviews
- Enhancing response quality and journalist satisfaction through proactive use of media Q&A and guidelines
- Total press coverage up 74% year-on-year (as of December 2024), driven by strong media relationships
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