Solution
- To promote the launch of a new product, Nescafe Crema Latte, the brand’s first art campaign was planned with the theme of ‘Art collaboration’
- Offline events were designed and carried out for successful delivery of the campaign concept
- The campaign launch was promoted through all-out marketing activities on- and offline
- A synergy effect was generated by carrying out both digital and media PR programs for enhancement of brand recognition before and after the campaign
Results
- The brand successfully built a premium coffee brand that inspires consumers with its creative coffee experience through the art campaign with a differentiated concept
- Article coverage and online interaction were maximized, introducing the ‘Perfect match’ campaign and the product, Crema Latte to key, target consumers
- Consumer loyalty of influencers who were invited to the events including bloggers and magazine journalists got boosted through the successful launch of the campaign
- The brand’s staff and employees were deeply satisfied with the result of the events as the client’s needs were well-reflected and potential problems were minimized in advance
